AI Insights · Timothy · October 2024
Top Beauty Retail Apps on Android in UAE: Q3 2024 Performance
Explore the performance trends of the top five beauty retail apps on Android in the UAE during Q3 2024, with insights into downloads and active users from Sensor Tower.
In the third quarter of 2024, the beauty retail sector on Android in the United Arab Emirates showcased varied performance across the top five applications. Data sourced from Sensor Tower provides a detailed look into weekly downloads and active user trends for these popular apps.
Sephora UAE: Beauty, Makeup saw a fairly consistent rise in weekly downloads throughout the quarter, starting at approximately 700 downloads in early July and peaking at nearly 990 by the end of September. The app maintained a robust weekly active user base, with numbers fluctuating between 7K to 8K.
For Bath&BodyWorks, there was a noticeable increase in weekly downloads towards the latter part of the quarter, jumping from around 600 downloads in early July to over 1.2K by the end of September. The weekly active users mirrored this trend, with a peak of over 5K in the final week.
Purplle Online Beauty Shopping experienced a moderate download trend, ranging from 400 to 600 downloads per week. The active user count remained steady, hovering around the 3K mark, indicating a stable user base.
The Nykaa - Beauty Shopping App displayed a gradual decline in downloads, starting at 275 and settling around 250 by September's end. Despite this, the app maintained a steady active user count, ranging from 4K to 4.3K throughout the quarter.
Finally, LOOKFANTASTIC -Beauty Shopping showed an initial surge in downloads, reaching a peak of 678 in early August, before tapering off to 92 by the end of September. Active users followed a similar pattern, with numbers starting at 1.2K and decreasing to around 1.2K towards the quarter's close.
These insights into the beauty retail apps' performance highlight the dynamic nature of consumer engagement in the UAE market. For a more comprehensive analysis, additional insights can be accessed through Sensor Tower.